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Hey Beauty Pro!

Whether you’re new to the business or you’ve been at it for a while, your guidance and direction makes a huge impact on the way your clients feel about their hair, their life, and the way they see themselves in the mirror. Every day, you have the opportunity to transform someone’s self-image, confidence, and destiny!

If there’s one thing I’ve learned over the course of my career, is that we are in one of the world’s most important professions.

Most clients are thrilled and relieved once they find someone they can trust, someone who understands their unique needs, wants and expectations. And, when you value your reputation enough to do what it takes to be your absolute best for them, it not only shows through your work, but it's the key to loyal and long lasting relationships.

So, if you are looking to refresh or reimagine your business or want to rebuild your performance strategy completely and uncover what other aspects of your business you could be optimizing, I'm excited to introduce to you a new mindset, and methodologies that simply weren't taught in beauty school, but yet critical to your growth in today's competitive industry.

INTRODUCING THE 3 CORE ANCHORS FOR SALON SUCCESS

Once strengthened, these three core anchors will "anchor" you in your practice as a beauty pro and help you deliver exceptional AND unforgettable experiences that your clients crave and have come to expect.

Let's dive deeper and explore each anchor.

CREATIVITY🌞

EXPERTISE📚

STRATEGY💵

⚓️ #1CREATIVITY

Creativity is a big deal!

Your creativity and style isn’t just unbridled emotion, it’s actually the bridge between you and your clients! When you’re able to showcase what you’ve created through your work, it allows your clients to experience your artistic form of expression and feel part of it from every angle.

Now let's break it down, because there are two distinct types of creativity that are critical to your success.

👉ARTISTIC CREATIVITY

At its core, artistic creativity is about coming up with new ideas and having the chance to become one with what you create. It’s an opportunity to bathe in the glory of your artistry and allow yourself to be taken over by it. It’s more free flowing, less encumbered.

Tip: Creative artistry is adding a detail that comes to you in the moment. There is no rhyme or reason to how or why you just envisioned it or want to bring it to life, but you are certain it will add value to your creation.

👉PRAGMATIC CREATIVITY

It's about creative problem-solving at the workplace. This form of creativity is goal oriented and logical. It requires thinking through the day-to-day challenges in novel ways. but yet it is still creative because it involves thinking up new ideas to reach a solution more creatively.

TIP: Here's an example: what if you turned a daily task into a ritual like prepping your work with something creative like art or a plant. Or, perhaps it’s something as simple as welcoming your clients by dancing or strutting your way over to meet them because it looks like they had a rough day and need a little encouragement.

⚓️ #2 EXPERTISE

You’re either and Expert, Specialist or Professional.

The "degree" of skill and knowledge determines your specific level of expertise. In the words of Malcolm Gladwell, ‘to become an expert, it takes at least 10,000 hours (or approximately 10 years) of deliberate practice.’

If the specialized training in your chosen field is constant, consistent and deliberate, chances are you are tracking toward EXPERT status. This level involves deliberate practice and countless drills with an eye on mastery. The truth is that you can't really be an expert if you are on the same level as your colleagues. Your performance is at a superior level than your industry peers. In order to get to this level, you have to be able to produce concrete results consistently.

So take a moment and use this guide to get honest about your current level of expertise:

✔️EXPERT

🔎 Your performance can be replicated over and over again.

🔎 Your skills are superior to those of your industry peers.

🔎 Repeated success means your client retention is off the charts.

✔️SPECIALIST

🔎 You have the ability to achieve similar outcomes as an expert, but without the years of experience, pressure or expectations. 

🔎 You choose to focus on a particular area.

✔️PROFESSIONAL

🔎 You display a high standard of ethics, behavior, and work activities while carrying out your chosen profession.

🔎You are qualified and well trained to engage in a specific area that is your chosen occupation and not just a hobby.

Which level of expertise best defines your current skills?

Strengthen each anchor and become a stronger more in-demand and confident beauty pro!

⚓️ #3 STRATEGY

The next must have anchor is strategy, your ability to make decisions about how you'll play the game of business in order to succeed, from goal setting, to an action plan to what you need to do to get to the finish line…

And, then doing it!

🔎 What are your goals? From the big picture goal of growing your business to a smaller goal within the big picture, like streamlining client bookings.

🔎 What is your action plan that is needed to support those goals?

Without goals or a cohesive plan, you are most likely "winging" it which sometimes works but more often than not, backfires. It's near impossible to track and measure your progress and reach your goals without them.

Now, it's time to get excited!

It should be quite clear now that once you are able to strengthen the anchors, growing a "sustainable' business is within your reach and you’ll be better equipped to guide and impact the lives of your clients in ways that they've never experienced before.

Whether you’re a stylist, colorist, salon owner or hair care company, I’m excited to help you achieve an organized, inspired and engaging experience for the modern salon client. House Of Harbinger is here to offer guidance and direction every step of the way! We’ll teach you how to implement the 3 Core Anchors and why they are so important in attracting and retaining clients.

If you are ready to create a business and life that you love, I invite you to participate, learn, elevate your expertise and then back it up with meaningful actions.

To learn more about our programs so we can customize a learning path for you or your team today, click below!

From Our House To Yours,

Shari ⭐️

Technical Training I Strategies I Leadership

@jennymoloney