4 Pillar Strategy - For Salon Success

Navigating the waters during uncertain times can be tricky. It's important to understand how much the business of hair has changed over the past few years. There was a time not long ago when stylists who invested solely in technical education were able to grow their business and establish a successful career.. But lately, it takes so much more to attract and retain clients because they expect so much more. You're going to need some reliable skills and proven strategies built on a foundation that won't get shaken up by the storms of life. 

Recently I’ve noticed a surge in new education approaches and techniques, but nothing that combines two sciences (1) cosmetology and (2) psychology.

That's why I developed the 4 pillar path to salon success.

Inside the lessons, I teach concepts and tools that tap into both sciences iso that individuals and teams can be more productive, passionate and profitable for long term growth. Today's modern client expects more than just a great cut or color service, from technical skills and your image, your communication approach and the “vibe of your tribe,” the salon culture. They want it all, and that's good news if you are dedicated to delivering an exceptional client experience and committed to strengthening the skills that live within this 4 pillar path for success.

Here are the 4 pillars and an easy way to remember them

T*I*P*S

Technical Expertise
The ability and knowledge needed to perform specific tasks such as cutting, coloring and styling. 

Image
What you have to offer that is appealing and attractive to others. You can create your image through branding and positioning your uniqueness, both visually and non-verbally and through your actions and energy.

Power Skills
That awesome combination of verbal and non-verbal communication that gives you the power to positively influence and guide your clients. It's a blend of mindset, abilities and client influencing attributes such as warmth, encouragement, empathy and adaptability… and always a willingness to learn and grow.

 
Salon Culture

The vibe of your tribe! The personality or characteristics that make your salon unique. It is the values and behaviors you expect from yourself and your colleagues, and when aligned, everyone will enjoy a healthy and thriving culture that can be seen and felt by all. And you love coming to work because everyone is on the same page and you feel that powerful and positive energy in the salon. And, clients want to come because they feel the vibe of your culture!

The 4 pillars are essential to your business.

Strengthen the 4 pillars and you will undoubtedly become one of the busier, successful, confident and more sought after stylists in your neck of the woods! 

Whether you’re an independent beauty pro, stylist, or salon owner, if you are ready to create a business and life that you love, then being here is worth your time and investment.

Let’s customize a learning path for you or your team today!

From Our House To Yours,

Shari ⭐️

Technical Training I Strategies I Leadership

@jennymoloney