Clients will happily market on your behalf when they are satisfied and feel valued
Hey Beauty Pro,
Early in my career, I learned that when you’re in a job function that involves direct interactions with clients, you not only have control over their perceptions, but you also have the power to positively influence them with your abilities, upbeat attitude and open heart. These skills are crucial for any professional, yet in our industry so many salons fail during these critical client-facing moments.
At the Devachan Salons, NYC, our team understood that today's modern clients expect more than just the service itself when it comes to their their salon experience. We all knew that in order to exceed expectations we’d need to be even more skilled, more accomplished, more talented, more proficient, and more gifted than any of our recent performance had demonstrated. We worked tirelessly throughout the years in order to elevate our skills and soon discovered that strengthening the two sciences (1) Cosmetology and (2) Psychology was the secret sauce to creating and maintaining a loyal clientele.
Skill-building in two areas (1) cosmetology and (2) psychology allowed us to offer:
👉Highly Skilled Professionals offering expert products and services
👉Customized, High Value Experiences
👉Consistent Performance
👉Support, Guidance & Encouragement
👉An Inspired & Positive Environment
When clients feel valued and satisfied, they will happily market on your behalf free of charge and share their experience with their family, friends, colleagues and even strangers!
HERE’S HOW WE DID IT:
✅ We Clearly Defined Customer Service Goals
It’s not enough to say “let’s give it our best effort.” It’s important to offer your team the right kind of support and practice, not just for a few days or weeks, it’s ongoing.
✅ We Hired The Right People
Hiring the right personalities who fit the culture isn’t always easy, but when you find a potential beauty pro and they buy into your customer service definition, they are ready and willing to be a part of the initiative.
✅ We Treated Clients As THEY Wished To Be Treated.
As an accredited TRACOM facilitator for the past decade I have taught team members how to recognize the unique needs and preferences of each client using the Social Styles method. This approach helped them to adapt to and customize each client experience, and make informed choices about how best to interact with them.
✅ We Made It Easy For Clients To Get Answers
A client-facing beauty pro must be prepared to respond effectively while upholding the salon’s customer service values and mission. Clients always have questions, and sometimes complaints. Make sure to engage with them and not just the ones who complain. A timely response is most essential, especially when a client complains about a problem or issue.
The benefits of strengthening the client connection are priceless!
BENEFITS
📌 Enhanced Brand Image
📌Organic Marketing - Word Of Mouth
📌Loyalty & Retention
📌 Lucrative Relationships
Remember, when your clients feel valued, you have the opportunity to extract more value from them!
If you are ready to enhance the client connection, join me on the path that lives inside the House Of Harbinger programs, where we focus on the concepts and skills needed to strengthen client facing interactions. It all begins with the BEAUTY SCHOOL SEQUEL, The comprehensive online program for those who are ready to boost their book and build their salon business like a pro.
Join The Waitlist Now!
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@jennymoloney