YOU ARE AMAZING!
Hey Beauty pro,
You are amazing!
Yes, you are! 🥰
Do you sometimes struggle to find ways to talk about your unique talents and abilities? If so, you are not alone. But, you should also know that by being humble you could lose money, connections and other opportunities.
If you can confidently and strategically market on your own behalf, SELF-PROMOTION is key, but how far can you go without sounding BRAGGADOCIOUS?
What’s the difference between self-promotion and bragging?
👉 Self promotion
Includes statistics or facts and actions to back up a the claim. You may have untapped skills just waiting to support your business and once strengthened, you’ll want to market your unique talent and abilities.
👉Bragging i
Is more about constantly talking about yourself without listening to others and even trying to steal credit. Those that brag, often listen for an opening in a conversation that allows them to direct the conversation back to themself.
If you want to self-promote your unique brilliance without having to one-up or put down others then try this:
✔️ Focus on saying the right things and not saying too much.
✔️Don’t humblebug
✔️ Cultivate curiosity and intrigue around what you do
✔️ Always speak from gratitude
✔️ Share your story and struggles
✔️ Make it narrative.
✔️ Stop talking only about yourself around others
For some beauty pros, self-promotion is a walk in the park. But if you are like most, it can feel uncomfortable talking about your greatness even though you want others to benefit from your unique skills and services.
Think about how many of your clients are constantly telling you how much they love you and appreciate your beautiful work. They brag about your expert services to friends, family, colleagues and even strangers! I’ll bet they’d be thrilled to give you a testimonial!
If that’s the case…
Ask for a testimonial!
That’s exactly what I did. I asked my clients if they’d be willing to write a review of their experience with me as a teacher, coach and colleague. Needless to say, their POV was better than any self-promotion I could have ever done. I was speechless and grateful.
Here are a few testimonials:
🧡 “Shari Harbinger is not only a great stylist and colorist, but a great motivator, facilitator and educator. Working with her has taken me to a higher level in my professional career and even in my personal life.”
- DOMINIQUE LYVAR, SENIOR STYLIST AND EDUCATOR, DEVACURL, REZOACADEMY
🧡 “I’ve been privileged to know Shari for over 20 years and I’ve been so impressed by her professionalism, warmth and deep beauty expertise. Because I too am a beauty professional, I appreciated her knowledge on all topics, from hair to skin to nutrition.”
- PATRICIA REYNOSO, DIRECTOR OF NORTH AMERICA, CULTURAL RELEVANCY, ESTEE LAUDER
🧡 “Shari Harbinger is a passionate professional who leads and teaches with the perfect blend of hustle and heart. As former colleagues I had the privilege of working cross functionally with Shari. She has the innate ability to not only listen but to mobilize teams into action-oriented results!”
- DANA EPSTEIN, INTEGRATED MARKETING COMMUNICATION STRATEGIST
🧡 “Whether she’s hosting webinars, conducting live trainings, writing curriculum or working behind the scenes to develop strategy, Shari Harbinger brings a high level of expertise, energy, creativity and passion to everything she does.”
- JACLYN CARDIN, DIRECTOR, INTERACTIVE MARKETING, ORGANIC VALLEY
NOW IMAGINE THIS;
📣 Your clients rave about your services to friends, family and strangers.
📆 As a result, you’ve attracted new ideal clients and your business is booming.
💸 Profits have skyrocketed and you are happier than ever!
YES, THIS IS POSSIBLE!
All you need to do is ask for a testimonial or self-promote with confidence using the tips I’ve suggested above. If you are ready to elevate your business through ongoing client referrals and enhance the client connection, join me on the path that lives inside the House Of Harbinger programs, designed for those who are ready to boost their book and build their salon business like a pro.
Technical Training I Strategies I Leadership
@jennymoloney